One Stop Health Centre

The idea of fair trade coffee and other products is a great concept. No one wants to believe that we are consuming products that other people have had to endure abuse or unfair working conditions just to bring consumables to our tables.

The Fair trade Commission is a dedicated group of people who have set the standards for creating fair trade products. One of the most important aspects of their requirements is good working conditions with fair pay for labor. You can’t be abusive to your employees and still be approved by the commission.

However, despite the good that the Fair Trade Commission has done with products like fair trade coffee, there are those that believe this is nothing more than a marketing technique designed to disguise higher prices. When people feel guilty about their potential purchase, they tend to move onto a more expensive product rather than deal with the guilt. Social awareness is high on the list of motivations these days.

An average person does want to make a difference in the world. And they are very happy to believe that by just choosing one brand of coffee over another is a way to make a difference without having to leave the comforts of their homes or their lives.

We all know that our environment, and many of the world’s people have been harshly abused for decades and centuries. We know that when we purchase the marketed goods that are made by workers in developing countries we are supporting their own autonomy. Believing in the good of the sale and knowing are said to be two different things.

The truth is, is that this is not a marketing ploy. For years, the Fair Trade Commission has been trying to make a difference in the way workers have been treated. They have been striving to help the small, private farms and villages make a profitable living. And the Commission has helped to educate farmers how to keep the land healthy and profitable for future crops, without any further damage to the land, water or animals that surround their growing fields. Fair trade coffee is part of this program and is marked with the Fair Trade symbol.

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