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Building links to your website should be done responsibly. If it isn’t, you could easily harm your presence in top search engines such as Yahoo!, Google, and Bing. The “white hat” movement is one that dictates every link you build should be done in an approved, safe, and friendly manner.

Never under estimate the power of networking with others. It holds true for the Internet as well- search engines like to see networks of local businesses. It gives them extra weight in the search results. If you already have friends who have websites, you might ask for a friendly link from them. Offer to link back to them as a simple “thank you” and to also help them out in their own business search listings.

Not so long ago, a web directory was the only way to find relevant websites on the Internet. Things have changed since then, as we have Yahoo!, Google, and Bing to thank for easier searching. The fact is that directories are still valuable for finding local services, and search engines still give a lot of “weight” to those who are listed in relevant directories. Find such directories in your locale and get a listing.

If you have competitors in your niche, such as the kid down the road who just started a web development business, you might see how they are ranking. If the result is better than your own ranking, look at what links they have built through free online tools. Make an attempt to gain the same links if at all possible. Many times it may not be, but it’s worth researching.

Link exchanges are very popular. Those who use automatic programs to do so can get in trouble- this isn’t white hat SEO. Instead make custom emails and send them out to those who you think would link back to you. This might include any clients you have had, or even a competitor who might want to network with you just as much as you need to network with him.

If you do decide to network with those who you may not know, and thus not necessarily trust, use a tool to check that the links to your website are always live. It is sometimes the unfortunate case that a website owner will remove the link and still enjoy the benefits of the link you point to their website. There are free tools to do this.

Final Thoughts

Although effort should be put forth in building links, it should only be done in a way that is white hat. If you don’t, you can be exposed to penalties enacted by the major search engines. The result could greatly reduce visibility on the web.

Learn more on google pagerank and google page rank.

The Tale of the Juicy Couture company history starts in 1994 when co-designers Gela Nash-Taylor, and Pamela Skaist-Levy started a clothing line called Travis Jeans. The fashion line achieved success concentrating on paternity jeans that were comfy and stylish.

In 1996 the Two Ladies altered the course of the fashion brand. They dumped the jeans determined to produce a line more complimentary to a feminine figure, and began the Juicy Couture brand. The two had craved to fashion a brand that was both seductive & fashionable, and comfy too.

The clothing line was started by the Juicy Duo out of their home in Pacoima, California. They wanted to get more exposure for their line so the they decided on giving their finished designs to Hollywood stars like Madonna, J Lo and Cameron Diaz. It was not long before one of them discovered the girls’ talent; Madonna was spotted wearing a low riding draw string pants and a curve hugging zip up hoody with the embroidered word “Madge” on it. Madonna’s appearance caused almost instant success for the line. Shortly after, Hollywood was suddenly full of stars sporting Juicy Couture. The outfit that Madonna was wearing was the Juicy Couture most famous outfit the Tracksuit. The embroidered Madge is not really seen on Juicy Couture clothing anymore. The bottoms to the suits all have the signature juicy written across the backside.

With the desire to extend the Juicy Couture line to the east coast, the Juicy girls held an east coast debut party to launch a new line. The affair was a hit; soon after Juicy Couture established a successful store in New York.

During 1999, Juicy Couture announced a new line of jeans named Juicy Jeans. During 2001, the Juicy Duo brought tracksuit back to the fashion world. The suits were planned to emphasize a lady’s curves and made of comfy soft fabrics such as velour, or cashmere, terry cloth, and fleece.

In 2002, Juicy Couture expanded their clothing line to Men, Children, & even dogs. Doggy products included, carriers, dog beds, toys, leashes, clothing and collars.

In 2003 Liz Claiborne Inc. Bought Travis Jeans Inc. From Gela and Pamela for the price of $53 million they were also given a percentage of the future proceeds. Today Gela and Pamela still remain presidents of the fashion line and still design the fashion concepts.

Through the support of Liz Claiborne, during 2004, the fashion line developed into a world famous line. Juicy Couture expanded their woman’s products presenting lines of jewelry, handbags, swim wear, shoes, cologne and perfume. Currently the fashion line remains to present the most trendy and comfy clothing in the business.

Learn more on wholesale Ed hardy and wholesale Juicy Couture.